Getting To Know Your Company
Consistent blogging is one of the best, and cheapest ways to attract quality traffic and leads. It can demonstrate your knowledge of the industry and consistently provide valuable tips to your prospects on how to solve their problems.
According to IMPACT, 70% of people would rather learn about a company through articles instead of advertisements.
Your company's blog is the first place most prospects will go to see whether the insights you provide are engaging and relevant for them.
With blogging, consistency is the key. According to Hubspot, B2B companies that posted 11+ blogs per month generated 3x more leads than those who posed 0-1 times. For B2C, that number climbs to 4x the leads.
In addition to your own site, why not increase your reach by posting guest blogs and articles on respected media within your industry.
This allows you to be seen by more of your target audience and drive more qualified leads to your own site.